I founded HerYang as a mother, a wife, and a sociologist, three roles that made it impossible for me to ignore what I was seeing.
As a sociologist, I knew the research: products marketed to women, and to Black women especially, are too often formulated with ingredients the brands would rather you didn't ask about. We aren't just overlooked by the beauty industry; we're specifically targeted by it. As a mother, that stopped being an academic problem the day I read the ingredient list on a product I was about to put on my child's head and realized I couldn't pronounce half of it, and couldn't get a straight answer about the rest.
And as a woman with a bathroom cabinet full of products that promised everything and delivered nothing, I was simply tired.
So I went searching for hair and skin care I could actually trust. The deeper I researched, the more one answer kept rising above the rest: Ayurvedic remedies: bhringraj, amla, hibiscus, fenugreek, herbs with generations of use behind them. And something in that discovery felt like coming home. These are the same herbs generations of women trusted long before any of it was marketing, from the Ayurvedic traditions of India to the oil rituals passed from mother to daughter across the diaspora.
That's why HerYang exists, and it's the promise I make to you: complete transparency. Every ingredient, named and explained, nothing hidden behind "fragrance", nothing you have to wonder about. Because you should never have to question what you're putting on your head, or your children's.
HerYang was built with Black women at the center, because when you formulate for the hair and skin that the industry ignores the most, you end up making products that every woman can trust. I use these products on my own hair, my own skin, and in my own home. That's the standard: if it's not good enough for my family, it will never be sold to yours.
With love and intention,
Founder of HerYang